.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in financial backing every year, have actually reared almost $360 thousand so far this year, placing it on track to become the industryu00e2 $ s slowest year in over a decade, every Crunchbase data. That decline is because of market concentration, increased governing pressures, as well as economic uncertainties.ADWEEK consulted with 5 VCs who remain to acquire adtech firms, in spite of these challenges, concerning what they are actually searching for and also what they avoid. Maybe unsurprisingly, these entrepreneurs are actually targeting opportunities in privacy-focused modern technologies and industry-specific areas like hooked up television.